Video Marketing


Date:
January 10, 2020

Content is King, hence creating the most engaging & shareable content is always the prime concern of marketers and content creators. Absorbing information through video is very convenient, hence video content has become the most effective form of brand communication. Incorporating videos in your marketing strategy is no longer an option but a necessity. Here are some stats that prove that Video Marketing is here to stay :

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • Videos are shared on social media 1200% more than images and text combined (Social Media Today)
  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)

Video Marketing is no rocket science, its as simple as the name suggests : using videos for marketing your products, services and increasing brand awareness. However, following a few best practices can go a long way in maximizing your returns from video marketing campaigns :

1. Keep the videos short & crisp. Shorter videos appeal to the short attention span of the audience and have higher conversions. It is important to follow the ideal length for each platform : Facebook – approx. 1 minute, YouTube - about 2 minutes Twitter - no longer than 30 seconds, Instagram - 25 to 30 seconds
2. One video should focus on one topic only. Be clear, concise & straight forward so that the message is clear to the viewers
3. CTA at the end of the video is a must
4. Adding subtitles to your video makes it easier for the viewers to understand the message if they are viewing it on a computer or device with no sound

Incorporating videos in your marketing strategy has definite paybacks like :

1. Builds trust & credibility
2. Boosts engagement, conversion rates
3. Enhances SEO
4. Increases click through rate in email campaigns

Reach out to us if you wish to maximise your marketing returns with the power of videos.