How Search Engine Optimization can improve your website traffic?

Author:
Prathamesh Pingale, Hashtasy
Date:
April 24, 2020

Search Engine Optimization is the best digital marketing method. SEO allows every digital marketeer to promote their ideas worldwide in order to reach target customers at the time of their need. To reach a target customer through a search engine is not a cakewalk but don’t worry it is not that much difficult like walking on hot coal. The only thing required here is the vision to win the heart of search engines like Google & Bing as well as your customer. If both are happy with your efforts your business will experience the miracles in your business growth.

Now we will deep dive into the ocean of digital marketing opportunities called SEO step by step. But, before we jump into this it would be great if we look at its historical aspects such as what it is exactly, why it was invented, who coined this method, etc.

So, let’s have a look.

Scientific Definition of SEO -

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. (Definition by MOZ)

When & Why SEO is invented -

SEO was invented in 1991. Close to this year the world’s first website was launched. After the launching of this site many more websites were started launching rapidly and this makes the internet crowded because of too many websites in a very short time. So, it becomes important that there should be a structured layout and proper accessibility to list all these websites. Hence, from the need for structure and accessibility, the first search engine was developed and similarly SEO - Search Engine Optimization was invented.

Who invented SEO -

After several research and debates, SEO was professionally invented by Sergey Brin & Larry Page, The Founders of Google.

I think we have now got a better understanding of SEO. Let’s have a look at techniques that help search engines to improve your website traffic.

There are mainly three SEO techniques called On-page SEO, Off-page SEO, and Technical SEO.

On-page SEO:

On-page SEO is the backbone of SEO. Having a proper on-page SEO strategy for the website will surely help your business to reach the target audience and get ranked for the targeted keywords which users do enter while searching for the answer to their questions.

On-page SEO includes activities like Meta title & description optimization, Internal linking, designing the proper flow of web pages and blogs, Bread crumb optimization, Alt text writing, keyword research, URL restructuring, etc.

Off-page SEO:

This type of SEO focuses on the activities that took place off the page when looking to optimize your website. The main goal of off-page SEO is generating inbound links, which are also known as backlinks. The number of publishers that gives links back to your website from their page and the relative authority of all those publishers decides how highly you can rank for the keywords you care about. This can be made possible only when you build a network with all those right publishers, write guest posts on these websites, and generate external attention. Such activities will surely help your website to move up on all the right SERPs.

To generate strong inbound links, your team or digital marketing agency has to work on the activities like video marketing, YouTube marketing, listing your site on local listing sites, building company profile on high authority directories, writing answers to your customers’ questions, answering the reviews given by the customers, affiliate with the sites who have a strong customer base, design content for off-page activities and post them on the respective sites, etc.

Technical SEO:

Technical SEO focuses on the optimization of your website's backend activities. Image compression, structured data, CSS & JS code optimization, breadcrumbs optimization, placing relevant website tracking codes, and making website responsive ie. mobile and tab friendly are all forms of technical SEO that can increase your website’s loading speed. Always keep in mind that a website's loading speed is a very important ranking factor in the eyes of search engines like Google.

So, this way you can improve your website traffic. As these are the main activities which generally give strong results to most of the businesses. But, these activities may differ from industry to industry. Hence, picking up the right activities and the right digital marketing agency is highly important.

If you are looking for the best digital marketing agency in Mumbai or best SEO company in Mumbai, India then, Hashtasy would be your best choice.

I hope this article helps you in understanding SEO and its effectiveness. If you find this article useful, please leave your feedback at connect@hashtasy.com or prathamesh.p@hashtasy.com We would like to hear from you.